Right from its inception, a lot has been said about Twitter and it is indeed a great tool to deploy. A potential tool for identify suitable customers whether your organization is based on B2C (Business to Consumer) or B2B (Business to Business) service. One of the finest means of getting leads on the Internet is to develop an informational video or interesting report (of course it has to be free) which deals with any one of the basic problem that your customer suffers from.
Basically, this video or report will be just focusing on why your customers have to implement any kind of change in their business, so that they can become more profitable as well as successful. It is not obligatory that the created report or video have to resolve the problems. It should focus on why the method of doing business needs to retrofit to get better results.
Famous online marketing guru Ted Prodromou gives a detail understanding and guidelines on how to use Twitter in his book “Ultimate Guide to Twitter For Business”. This book offers extensive guidelines to small business owners on how to generate suitable leads and be able to connect with their potential customers. In his authored work, he gives a detail analysis on how to generate suitable leads and create clients.
The following are some of the steps
1) Study your Customers
Make sure to know what is the biggest factor or problem that is affecting your customers. In case you don’t know, then do a survey on it. You can use the Twitter to raise questions to your followers and check out their response. This will assist you in creating services or products that solves their biggest problem.
2) Provide a Solution
This may sound awkward, but if you don’t have one, then just develop services or products that solve the biggest problem of your customers.
3) Coach Your Customers
Here you need to create an informational video or report on why customers have the problem and why it is very much critical that they need to bring something different in their business to get over their problems. Once they hire you, you can provide the feasible solution.
4) Developing a Landing Page For The Report or Video
It is important that you develop a landing page on your particular blog or website. A landing page is nothing but a page present in your website, having no navigational menus or any kind of thing that can distract the visitors from coming to your website and reading the contents on the given page.
5) Get Email Marketing Tool
There are various email autoresponder tools like Infusionsoft.com and Aweber.com that can assist you in setting up the web forms to collect the email ids and names.
6) Establish an Email Campaign
You must install a web form on the landing page. This will help in collecting the email address and the first name of your customers. Then the email autoresponder program will be having detailed commands or instructions that will assist you in setting up the web form and the email campaign.
7) Thank You Page on Your Blog or Website
This particular page needs to have the same template as your landing page, as this will be the page to which users will be redirected once they fill out the given web form. In addition, they can watch the video or download the free report on this page.
The above given are some of the hands-on-combat strategies that you can use for developing and creating potential markets for your business. It is important to have a long term relationship with your customers and you do have to go an extra mile in ensuring that.